Strikeouts are boring
“I think we live our lives the best we can,” Kevin said. “We’ve grown up with the idea that even when you’re at the top, act like you’re at the bottom. We’re growing and learning together, and it is important for us to stay true to the family that we are.”- Kevin Jonas
This quote, from one of the Jonas Brothers (a pop-rock band that's been shot to success by the Disney machine), would seem to be fodder for people who want to dismiss commercial pop music, especially that music that can be accurately described as the product of a machine. It's a horrifying combination of banal and cliché, so inconsequential that your eyes can pass over it multiple times without really catching the meaning. It would seem to reveal its speaker as someone who does not think very deeply about things and who is terminally lacking in personality. Compare it to a quote from Dylan or Lennon and it's like a rice puff. Whoever said this does not match up with our idea of what a musician is supposed to be.
On the other hand, if an athlete said it, it would sound perfectly normal. In fact, it falls right in line with Kevin Costner's advice to Tim Robbins in Bull Durham:
Costner: You're gonna have to learn your clichés. You're gonna have to study them, you're gonna have to know them. They're your friends. Write this down: "We gotta play it one day at a time."Say nothing, in other words, and it doesn't hurt you. Say something interesting and it's only going to cause trouble.
Robbins: Got to play... it's pretty boring.
Costner: 'Course it's boring, that's the point. Write it down.
The difficult thing for critics dealing with commercial pop stars is precisely this kind of advice. Underground musicians get publicity for saying crazy things to the underground press; commercial pop artists, especially those with a young audience, can only lose sales from saying interesting things. So they're media-trained into oblivion, and come out with the kind of meaningless quotes you see above. For an athlete, that would be fine. Ultimately, we get our ideas of their personalities from their performances; the things that create meaning are their actions on the field. But for a musician, it's a hard thing to get around.
Musicians are not athletes because they are not creatures of action. Words and voices are a big part of their chosen profession. And so, when we're trying to make sense of musicians, we tend to regard speaking in interviews as a kind of extension of singing in songs. When we create our impressions of a musician's personality from their performances, this involves listening to what comes out of their mouths. If what they say in interviews is part of this, and what they say in interviews is boring, then they themselves must be shallow.
This causes a few problems. First, as various folks have pointed out, it leads to critics overvaluing "eccentric" pop stars. We might not pay attention to someone with a bucketful of hits until they give a wacky interview or take on an unhinged public persona. Objectively, regular mainstream pop music is no less worthy of our attention than any other genre, so we shouldn't require pop stars to act like eccentric geniuses before we pay attention to them.
There's a bigger issue, too. As much as I like the star system, as much as I think it's valuable and sit is awe of its ability to create meaning, it's just one way that meaning is created. There's no reason that we can't judge musicians in the same way that we judge athletes: look at their performances alone and marvel. Musicians don't have to create a persona, and they don't have to embody a social force. We can appreciate them as machines of grace, admiring the ease with which they produce beauty. It's certainly not the way I always want to approach music. But if a musician seems off-putting, it's one way to be able to appreciate the music they make regardless.
Labels: jonas brothers, pop, theory

4 Comments:
This reminds me of that Morrissey lyric:
"Just more
lockjawed popstars
thicker than pigshit
nothing to convey
so scared to show intelligence
it might smear their lovely careers"
-- The world is full of crashing bores
I think what you're describing is fairly limited, if not exclusively limited, to the Disneyverse, and it might actually be contractually mandated for them. It might also extend to parallel-universers in Disney's general orbit, the class you might have called "mallspacers" once upon a time.
Otherwise, I see lots of pop stars saying interesting things in interviews -- diva pronouncement is an R&B norm (I really loved Ciara's personality in her interview with Alex Mac), plenty of dance and pop artists are notoriously batshit, and teenpop or former teenpop people more comfortably outside the sphere of Disney (Skye Sweetnam, Fefe Dobson, BRITNEY) can say plenty of interesting things.
Still, I think your point is generally an important one, that this is only ONE form of meaning. I'd add that it's usually an unsatisfying level of engagement, and also more often than not beside the point of what pop does. Not mutually exclusive, but when rock/pop stars want to code "smart," they usually aren't very smart -- they're more often just smug and contemptuous, like the Morrissey quote above. See also: SANTOGOLD, who I've been more or less avoiding on principle because of stupid shit she's been saying about her production work. (An ironic confirmation of Disney's own Independent Thought Alarm?)
an argument for not bothering to do interviews? that disconnect between art and artistic persona is always annoying, but then why not? live the contradiction.
it's funny because lately i've been thinking about the way narrative enters into the way people watch and perceive professional sports. everyone loves derek fisher because of his daughter, hates kobe because he's an asshole (even as the media does everything it can to rebrand him as a team player), wants peyton to win the superbowl a few years back because he's such a nice guy who just can't seal the deal, etc. etc. makes you wonder if there's anything at all anywhere where people look solely at performance when making judgments.
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